Drink to dental heath: Aussie functional beverage brand targeting further APAC growth with prebiotic product – BeverageDaily.com

Drink to dental heath: Aussie functional beverage brand targeting further APAC growth with prebiotic product – BeverageDaily.com

Healthy food
A tea-based beverage that also contains prebiotics, Swirlit has the 'added benefit' of being able to replace the caustic mouthwashes people often use. In addition, it contains xylitol instead of sugar, as well as a proprietary blend of vitamins and minerals. Founder Angie Lang, a qualified dental surgeon, came up with the concept of Swirlit after noticing a prevalent problem among her patients. Dentally detrimental Speaking to NutraIngredients-Asia​, she said: "A lot of the problems I saw every day in my dental practice were caused by sugary drinks, so I wanted to develop something that was just as enjoyable but wouldn't cause such problems. Ultimately, I wanted a drink I would recommend to my patients."​ She added that it wasn't just the high sugar content of soft drinks that damaged teeth, but the acidity in such drinks as well — in fact, she found that even sparkling water was acidic enough to dissolve tooth enamel if consumed regularly. "In 2007, I started doing some research into the ingredients and the kinds of properties such a drink would have — it took a while to find the relevant evidence and organise all the research, as well as to find a factory ....


She sold her house and dental practice to do so, and after about two years, the drink debuted in the Australian market. Currently, the Australian-made product is available on its official website and Amazon Australia, as well as convenience store EzyMart, BP petrol stations in New South Wales, and a local restaurant chain. Lang is waiting to hear back from one of the country's large grocery store chains, and is in discussions with hotel groups, airlines, pharmacy groups and vending machine operators to carry Swirlit. In terms of overseas expansion, she plans to make the brand available on Amazon in the US "very shortly"​, with South Korea as Swirlit's primary APAC target. Lang said: "South Korea is actually the overseas market we'll be moving into first, as we have a big group over there that wants to take us on. We've been working on developing that market for 18 months through large-format pharmacies similar to Walgreens.​ "Singapore is definitely one of the countries we want to get into, especially since there's a big expat market over there. We're also developing our markets in Hong Kong, the UK and US, but we don't have a retail presence in those countries yet."​ ....

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