As The French Cut Back On Booze, Investors Find Growth Opportunities – Forbes

As The French Cut Back On Booze, Investors Find Growth Opportunities – Forbes

Healthy food
France is one of the highest consumers per head of alcohol in Europe and as reported on France24, one of France's major news networks, 58% of French alcohol consumed is wine - there are often jokes made about how wine isn't even considered real alcohol because it is drunk as often as water. So when the French government decides to launch a campaign (as it recently has) to encourage people to reduce their alcohol consumption to just two glasses of wine in an evening, you know it might be time to consider alcohol-free drinks. The alcohol-free drinks market is undergoing a revival. This isn't the soft drinks market in its traditional sense, but specifically, drinks which replace those where once you might have had alcohol. There are a number of interesting new startups as well as many big players vying for a piece of this lucrative market in the US, as well as across Europe. Nonalcoholic drinks are increasingly in demand on a night out. Alex Block / Unsplash A few things are driving this trend. The first is the general movement towards healthier lifestyles which has had an obvious knock-on effect on the food and drink sector. A recent essay on healthyish reported ....


will grow by about 32 percent between 2018 and 2022—triple the category’s growth over the previous five years. It isn’t to say that people aren’t drinking alcohol anymore; global alcohol consumption is still strong but the market is stagnant, particularly in the US (although Bainbridge reports that people are veering towards buying better quality alcohol rather than increasing the quantity). The boom is taking place in alcohol-free beverages; it is clear that people are drinking less regularly and less overall; people might alternate now between drinking alcoholic and non-alcoholic drinks on a night out. That means they want more choice in bars and shops than the ubiquitous Virgin Mary. Plant-based nonalcoholic drinks are all the rage. Louis Hansel / Unsplash In many cases, the drive towards healthier drinks ties in well with the other big trend in the food and drink sector – the increased demand for organic products; consumers are increasingly demanding less packaging, more cruelty-free products and a meat-free or meat-light diet, maybe for just part of the week, if not all. Many of the new drink startups use organic ingredients. Both the knowledge about the impacts of drug use and the deregulation of the cannabis market is ....

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